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Our Mission

Our main innovation consists in bringing together cultural feeling and Information and Communications Technology (ICT), the social sciences, linguistics, biomedicine, art, architecture, education, and above all, people. OMuses interweaves all these areas in order to generate spaces with a soul. Thus, our task is to convey our particular understanding of artistic heritage, because we believe pieces of art and cultural sites are the true spaces of democracy.

menjarWhat makes our service different and unique is its specific focus on the communicational value of smells. We aim to ensure visibility to the world of smells in order to establish a sensory / emotional connection with visitors in cultural environments, and to enable olfactive experiences to linger in memory for as long as possible. This is why OMuses creates and works with Olfactory Modular Devices, which is our strategy for sensory integration.

Cultural heritage and the evocation of smells go hand in hand

We convert topographies into “olfactory topo-holograms”, that is, into topophilia and/or topophobia; or “TopOphilia and TopOphobia or TopOlograms“, places with a soul where identity is constructed through the evocation of smells.


Culturally Meaningful Smells

Ethnographic museums/ecomuseums, history museums, science and technology museums.

Centres for Contemporary Culture: clinical praxis for nurses, forensic surgeons, firemen; from miasma to digitalization.

OM/DSA: hereafter referred to as “Different Sensory Ability”: people with vision and hearing impairment become familiar with the concept, instead of “functional diversity” or “disability”. The new concept opens up new research pathways into environment-related cognitive research. This is why DSA is a useful concept for OMuses: we aim to rethink communicational pathways for people with DSA in heritage sites.

Helen Keller

How do people with vision or hearing impairment (or both) find orientation in space?

Abstract Cultural Smells

Urban TopOphilia and TopOphobia: museum-oriented research project with an outward/urban focus.

Is it posible to create a “Biblio-Osmotheque” in a particular cultural ecosystem like the Mediterranean?

Research, halfway between Art and Cultural Anthropology. Olfactory classification systems in the world.

Abstract and Culturally Meaningful Smells

To generate work from poetic creative processes, and creation of “Olfactory Teaching Files”.

Meaningful Cultural Smells-Health

Therapeutic medicine: work performed with our “Teaching Packages” and with the aid of relatives.



Olfactory Modular Devices / Traditionals Modules

Applied research: use of “collaborative tecno-autoethnographic” methodology, analytic and systemic as methods for hypothesis generation which might be used as guidelines or challenges by museologists, designers, developers, engineers, consumers, market researchers, enterpreneurs…

New technologies “oNotes 2.0.”

To whom?


Foundations Cultural Centres responsible for heritage conservation

Groups or Associations related to people with vision and/or hearing impairment

Foundations neurodegenerative diseases


Managing director

Artist, Cultural Anthropology and Museologist; a dimension that gives entrepreneurship a method of observation, using a strategy that involves in a professional academic goals but it can also be applied to objectives and debate in the field of communication, in a training skills in a field, and in a specialization of the heritage and the museology.
For this reason, the involvement in Knowledge that the ethnography provides is necessary, to obtain conceptual and methodological tools in the multidisciplinary treatment that our world requires.
In that way the museology as an aim to communicate with more vindictive content towards people, provides some tools to imagine and to produce collective spaces, with techniques based on objectivity, intelligence and rigorous dialectic, thus enhancing common and credible scene.

Meritxell Virgili Arumí

Teaching Services – Maria Feliu i Torruella – Education and museums, heritage teaching, museography projects, especially interested in the arts; teaching the Master in Museology and Heritage Management.

Museographic services and planimetrics professional – Daniela Longobardi – Architect and Museologist – System CAD / CAM -.

Under the umbrella of Associació Catalana de Professionals de l’Antropologia (ACPA): applied research group in tecno-anthropology / collaborative autoethnography – Colobrans, J., Murcia, S., Nieto, C., Navarro, T., Virgili, M. (R&D + Big/Small Data).